Prove that Sweden is a progressive, democratic and open society.



Hand over Swedens official twitter account to its citizens.



All major media around the world reported about Curators of Sweden, adding up to a PR value of more than 35 million Euros. Citizens in more than 70 other countries, as well as cities and organizations, started similar accounts.


TWITTER FOLLOWERS: + 101 000 people     |     PR VALUE: + 35 600 000 euros