BRIEF:

Prove that Sweden is a progressive, democratic and open society.

 

SOLUTION:

Hand over Swedens official twitter account to its citizens.

 
 
 
 
 
 

Results

All major media around the world reported about Curators of Sweden, adding up to a PR value of more than 35 million Euros. Citizens in more than 70 other countries, as well as cities and organizations, started similar accounts.

 

TWITTER FOLLOWERS: + 101 000 people     |     PR VALUE: + 35 600 000 euros

 
 
 
<
>