Curators of Sweden

Seven years, 365 curators, no media spent.

Visit Sweden needed to prove Sweden to be a progressive, democratic and open society.

We made Sweden the first country in the world to hand over its official Twitter account to its citizens (for seven years!). Ordinary Swedes posted from @Sweden one week at a time. Tweet by tweet, the image of Sweden was built: dynamic, innovative and deeply human. No censorships. No limits.