Visit Sweden needed to prove Sweden to be a progressive, democratic and open society.
Curators of Sweden
Seven years, 365 curators, no media spent.
We made Sweden the first country in the world to hand over its official Twitter account to its citizens (for seven years!). Ordinary Swedes posted from @Sweden one week at a time. Tweet by tweet, the image of Sweden was built: dynamic, innovative and deeply human. No censorships. No limits.