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The Dry Cleaner Prank

ELECTROLUX

How do you bring a new perspective on everyday things?

We often take home appliances for granted. Despite technological innovation that has the potential to make our lives easier, it’s hard to change perceptions and existing habits – such as start washing delicate clothes at home instead of bringing them to the local laundry on the corner. Now Electrolux wanted to put Electrolux’s products on the map and prove that you don’t always need to take your clothes to the dry cleaners.

The world's most personalized dry cleaner

The Dry Cleaner Prank is an experiment with the aim to bring a new perspective on everyday things. To make our point, we made the worlds most personalized dry cleaner – in 24 hours.