VISIT STOCKHOLM

The Open City

“Something fishy was going on in Sweden”

Rumor had it something fishy was going on in Sweden due to Trump’s ”Last night in Sweden”-remark. Visit Stockholm needed to bring back the picture of Sweden and its capital as a progressive destination where everyone is welcome.

Stockholm loves everyone

The Open City is an open letter from Stockholm to the world, published on the web, YouTube, Facebook and Instagram. In the video-letter Stockholm invites lovers, haters and hesitators to come, visit the city. The openness was proven by all the street casted tourists featured in the video.