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IKEA Hacks Themselves

IKEA

”IKEA’s old classics, hacked in their own IKEA Hacks kind of way.”

IKEA designed the new series Lyskraft together with Scholten & Baijings. The series was based on IKEA’s old classics, hacked in their own IKEA Hacks kind of way. IKEA needed to launch their collection of redesigned IKEA classics in a creative way, and reach out to a young target audience.

Eventually, we didn’t only launch the new series, we launched the mindset behind it – the love for crafting.