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Foundation 500

H&M FOUNDATION

“We wanted to challenge the Fortune 500-list”

H&M Foundation is a non-profit organization that invests in women’s economic empowerment by equipping women in poor communities with the tools they need to start, develop and grow their own businesses. Since 2014 the program has turned 100 000 women into business leaders. H&M Foundation wanted to communicate the outcome of their program through earned media.