Following the success of Curators of Sweden – Visit Sweden wanted to reimagine the typical travel guide and give visitors a unique experience of the country.
Find Your Swede
How do you reimagine the typical travel guide?
Find your Swedish doppelganger
Find Your Swede is a social experiment and a personal guide that helps people worldwide find their doppelganger in Sweden. Together with a psychologist and behavioral scientist, Visit Sweden developed a service that links together two like-minded people based on their interests and values.