PLAN INTERNATIONAL

Absent For Girls

How do you highlight the issue of menstrual taboo?

Girls in developing and third world nations are often forced to stay home from school when having their period due to taboo and stigma. Plan International wanted to highlight the issue of menstrual taboo in a way that makes the problems girls are facing graspable in a Swedish context.

A blank initiative

#Absentforgirls is an initiative that encouraged Swedish women to go blank on social media for one day to highlight the plight of girls in other countries. If you wanted to, you could go completely AWOL (absent without official leave) from work or other commitments.