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Squeeze Please

BONJOUR

“An even stronger voice in the fight against breast cancer”

Swedish bakery Bonjour has been a part of the Breast Cancer Awareness month for years, by turning their buns pink and letting part of the proceeds go to the fight against breast cancer. But this year they wanted to do more. Now Bonjour wanted to be an even stronger voice in the fight against breast cancer.

A life saving squeeze

Squeeze Please is a breast calendar, featuring 14 famous Swedes and packed with easily accessible information on how to perform a breast self-exam to inspire women to book an appointment with their breasts once a month.