BRIEF:

Find a way for Swedish diaper brand Libero to establish a relationship with expecting couples who are not interested in diapers yet.

 

SOLUTION:

Connect and strengthen bond between expecting couples using BabyBuzz, a simple wearable that lets the non-pregnant partner take part in the pregnancy in a new way.

 
 
 
 
 
The prototype was developed and tested during 2014.

The prototype was developed and tested during 2014.

We explored different solutions together with Stopp.

We explored different solutions together with Stopp.

The prototype takes shape.

The prototype takes shape.

The 2014 prototype

The 2014 prototype

 
 
 
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