joelabero
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joelabero
BRIEF:
Find a way for Swedish diaper brand Libero to establish a relationship with expecting couples who are not interested in diapers yet.
SOLUTION:
Connect and strengthen bond between expecting couples using BabyBuzz, a simple wearable that lets the non-pregnant partner take part in the pregnancy in a new way.
The prototype was developed and tested during 2014.
We explored different solutions together with Stopp.
The prototype takes shape.
The 2014 prototype