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THE BRAIN FOUNDATION


Every 17 minutes, someone in Sweden suffers a stroke and is forced to re-learn basic things – like walking, talking and writing. But awareness is low, and the access to rehabilitation is unequal depending on where you live. Together with The Brain Foundation (Hjärnfonden), we’re spreading the knowledge and putting pressure on politicians to act.

 

THE BRAIN FOUNDATION


Every 17 minutes, someone in Sweden suffers a stroke and is forced to re-learn basic things – like walking, talking and writing. But awareness is low, and the access to rehabilitation is unequal depending on where you live. Together with The Brain Foundation (Hjärnfonden), we’re spreading the knowledge and putting pressure on politicians to act.

 

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BRIEF:

Everyone knows about stroke – but not about the aftermath and need for better stroke rehabilitation.

 

SOLUTION:

To create awareness and advocacy we let people change hands while signing a petition for better stroke rehabilitation. A chance to feel what it’s like to relearn things we all take for granted.

 
 
 
 

Results

The engagement on the site was so big that the heavy traffic caused major disturbances for Swedens biggest web host.

SIGNATURES: 200 000    IMPRESSIONS: 3 000 000    PR VALUE 1 200 000 euros

 
 
 
 

WANT TO KNOW MORE?

Talk to our Client Director
Jenny Hagblom
jenny@volontaire.com
+46 70-548 31 40

 
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